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🔥 Opening Shot

Every board deck I have ever sat through has a headcount slide. Almost none of them have an output slide.

That is about to change, and this week showed why.

In Manila, the industry body for the country's outsourcing and services sector said out loud that revenue will now grow faster than headcount. Its CEO put it plainly: work that used to take 100 people may soon take 70. The Philippines is not selling seats anymore. It is selling output per seat.

In the US, the quarterly CFO Survey put labor costs back on the list of finance chiefs' most pressing concerns, and pushed their wage expectations for 2027 up to 4.3 percent.

In Mexico, the clock is running. From January 1 the legal workweek starts shrinking two hours a year, and employers will have to record every worker's start and finish times electronically.

Three countries, one message. The seat is getting more expensive, the hour is getting scarcer, and output per person is the only number still moving in your direction.

Most companies still plan international teams by counting heads: twenty here, thirty there, a rate per seat. That worked when seats were cheap and hours were unlimited. It is the wrong unit now.

Stop counting heads. Start pricing output, and build the team that produces it.

This Week's Number: +25% vs +13% — projected growth in Philippine IT-BPM revenue versus full-time headcount, 2025 to 2028, in the industry's own accelerated scenario.

📌 On the Radar

1. Manila says the quiet part: revenue will outgrow headcount.
At the International IT-BPM Summit last week, the IT and Business Process Association of the Philippines (IBPAP) set a 2028 target of up to $50.5 billion in revenue on 2.14 million full-time staff, up from $40.3 billion and about 1.9 million in 2025. Headcount is forecast to grow about 2.6 percent a year in 2026 and 2027, while revenue per employee climbs from $21,800 this year to $23,600 by 2028. Outgoing CEO Jack Madrid: "The value of the work is the same, if not higher, but requiring fewer people to do it."

This is the world's most important offshore services market telling you the seat model is ending. If the country's own industry body is planning for fewer people producing more, your plan should too. That changes what you buy. A seat priced per head gives the provider every reason to keep the headcount up. A team you operate, with a local manager who owns the output and AI built into the workflow, gives you every reason to keep it lean. The question for 2027 is not "how many people in Manila?" It is "what does each person produce, and who is responsible for making that number go up?" An employment partner can put people on payroll, and that is the right start. Someone still has to run the team so that 70 do the work of 100.

2. CFOs just put labor costs back on the worry list.
The Q3 CFO Survey from Duke and the Richmond and Atlanta Feds (results, 517 finance executives, fielded August 17 to September 4) has monetary policy and inflation at the top of the concern list, with labor costs making a new appearance. Expected average wage growth for 2027 rose to 4.3 percent, from 3.9 percent last quarter. Small firms feel it most: 20 percent reported financial constraints that stopped them covering costs or pursuing new business, against about 10 percent of large firms.

Budget season is now. Most 2027 plans will take this year's cost per head, add four percent, and multiply by whatever headcount the business asked for. That is how you end up with a plan the CFO cuts in January. Flip it. Start from the output the business needs, then decide where each piece of work should sit and what it costs fully loaded in each location. A domestic wage bill rising 4.3 percent is a planning assumption. Moving where the work sits is a structural decision. The constrained mid-market firms in this survey are exactly the ones that cannot afford to discover that in Q2.

3. Mexico's clock starts January 1. The rulebook for it still is not written.
Mexico's 2026 labor reform cuts the legal workweek from 48 hours to 46 on January 1, 2027, then two hours a year to 40 by 2030, with no cut to pay. It also requires employers to record each worker's start and finish times electronically and hand the records to inspectors on request, with fines of 250 to 5,000 UMA (up to roughly 586,000 pesos). The labor ministry (STPS) still has to publish the rules on scope and exceptions; as of mid-September they were not out, and they also take effect January 1. STPS says the change reaches more than 13 million workers.

This is where employment and operations part company. An employer of record will put your Mexico City team on compliant payroll, and that is the right way to enter the market. But payroll does not design shifts. It does not decide how a support desk that ran 48 hours a week covers the same hours at 46, then 44, then 40, without either adding people or quietly running overtime that now leaves an electronic trail. Every hour in Mexico is about to be counted, capped, and evidenced. Somebody on the ground has to own the schedule, not just the payslip. If your nearshore team is 25 people and nobody local owns the rota, you have about three months to fix that.

📊 Chart of the Week

Manila plans for more output, not more people

Philippine IT-BPM

2025

2026

2027

2028

Revenue (index)

100

105

112

125

Full-time headcount (index)

100

103

105

113

Caption: Philippine IT-BPM revenue versus full-time headcount, indexed to 2025 = 100. 2025 actuals ($40.3bn, 1.89m FTE); 2026–27 IBPAP forecasts; 2028 IBPAP accelerated scenario ($50.5bn, 2.14m). Source: IBPAP President's Report, International IT-BPM Summit, 23 September 2026, as reported by The Philippine Star and Context.ph.

Two lines, one message. IBPAP expects revenue to grow roughly twice as fast as headcount through 2028, and even its downside scenario has revenue rising to $43.3 billion while full-time headcount slips to 1.85 million. The country that built the seat model is planning for its end. If you are still buying Philippine capacity by the head, you are pricing it the way the market is leaving behind.

🚀 One More Thing

Before your 2027 plan goes to the board, try one exercise. Take the headcount slide and add a column next to every role: what does this person produce, and where is the best place in the world for that work to sit? Most teams find two or three functions where the answer is obvious, and one where it changes the whole plan.

If you want a second pair of eyes on it, I am happy to go through it with you. Thirty minutes, your numbers, no slides from me. No pitch. Just insight from someone who has built these teams in the markets you are considering.

Book a strategy session and bring the headcount slide.

Cartoon: a gull manager counts a long queue of penguins with a clicker while an Arctic tern shows a small focused team outweighing the crowd on a balance scale.

📖 New here? My book, Winning the Global Talent War, is the full playbook behind this newsletter.

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